- Tony Harris, Deputy Chairman, RKCR/Y&R: Welcome and introduction to the Seminar Chair
- James Walker-Smith, Group Director, Grand Union: The digital heart of advertising
- Tony Harris, Deputy Chairman, RKCR/Y&R: Exponential times (Creative)
- Belinda Beeftink, Senior Research Manager, IPA: Understanding consumer relationships in Media
- Hamish Pringle, Director General, IPA: How to get into advertising
- Mark Runacus, Partner, Hicklin Slade: The changing world of Direct Marketing
- Alan Twigg, Managing Partner, 77PR: PR - The future is bright
- Chris Bestley, Director of Education, Institute of Sales Promotion: A brief introduction to Sales Promotion and where it fits in the marketing mix
- Jane Bloomfield, New Business Director, Hall & Partners: Research as an enabler in Marketing Communications
- Panel Session:
Tony Harris (Chair and Deputy Chairman, RKCR/Y&R), Mark Runacus (Hicklin Slade), Aasha Mahadoo (Pathfinders), Jane Bloomfield (Hall & Partners), James Walker-Smith (Grand Union), Holly Brockwell (Graduate Entrant, AIS) |
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18 June
11am – 5:30pm
IPA
44 Belgrave Square
London SW1X 8QS
Tickets: £10 including lunch and beverages |